Women spent more time in Education and Finance Apps Over Others: Check entire report result!!!

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Women Spend most time in Education and Finance Apps Over Others
Women Spend most time in Education and Finance Apps Over Others

Women Spend most time in Education and Finance Apps Over Others: See Data Report on usage of Apps by Female Users!!!There is a common thought that women spend most time of purchasing.  As proving this statement, Indian ecommerce Industry Women user rate if continuously high since the beginning of 2022. But, interestingly, when we analyze Indian Women spend most of their in Education and Finance Apps a Latest Market Intelligence Data Report said.

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The report focuses on women users for six key sectors namely e-commerce, beauty, fashion e-commerce, health and fitness, finance and education. The report says that female users spent averagely 2 hours per month on finance apps and more than 1hour per month on education app. The data shows women spend average time on ecommerce was 42 minutes, 19 minutes on beauty, 25 minutes on fashion ecommerce and 20 minutes on health and fitness per month.

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The data also says that time spending on finance and educational apps is constantly increasing on monthly basis.  In Feb 2022, Flipkart overtook Amazon by acquiring 65.6% of the new female users. In that time Amazon only acquired 34.4% of new female users. Vivo was the most searched keyword by women on Flipkart.

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Apart from smart phones in the top searches by female users, prominent searched keywords are Lipstick, Mascara, Loreal, Lakme and Serum in the Beauty category and Tops, Kurti, Heels, Jeans and Party wear in ecommerce category.  Increased use of Finance and Education site shows women’s access to credit and investment prospects and promoting empowerment and equity.

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