Work from home: Companies like Axis Bank, RPG Group see jump in number of female applicants.Women are applying in greater numbers to companies that provide WFH, WFA, or even hybrid models. Companies believe that greater female participation as a result of WFH will help them achieve their gender diversity objectives.
The industrialist Harsh Goenka-led RPG Group saw a 15-20% increase in the number of female applicants, which the business claims will speed up the achievement of its diversity objectives. According to RPG Group Chief Talent Officer Supratik Bhattacharyya, “Our remote working strategy attracts a lot of women to apply.”
There is a lot of interest from women who are grateful that we are making the workplace more welcoming and inclusive for them, he continued. The Mumbai-based firm has divided its workforce into jobs and given each group the opportunity to work remotely up to 50% of the time; certain groups are even allowed to do so entirely.
The proportion of women increased from 41% pre-pandemic to 51% across levels, according to edtech unicorn Eruditus Group. From 37% at mid-senior leadership levels, the percentage increased further to 47%.
“When we made the decision to go 100% work-from-home, a lot of women who wouldn’t have applied earlier opted in. AshwinDamera, CEO of Eruditus, said, “We saw this across the country, how this action pushed women to participate in the workforce.
Because Springworks, a startup in HR technology, provides 100% WFH, it has seen a considerable increase in the percentage of women employees, from 30% to 35%. Work from anywhere, according to Axis Bank, has provided the lender access to talent in tier 2-3 cities that it otherwise wouldn’t have had.
According to industry experts, most companies now recruit women in general, even those who are considering a second career.
Avtar, a diversity consulting company, held a job fair exclusively for women earlier this month. Of the available positions, 35% claimed that location was not a factor and 41% provided opportunities for hybrid work.
“The effectiveness of WFH and flexibility allows firms to hire women regardless of location. The majority of businesses want a hybrid structure, which benefits both employers and diverse employees, according to Saundarya Rajesh, founder and president of the Avtar Group.
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