Twitter doubles down on India tech team to create products for the world. Twitter’s tech staff in India grew by more than 150 percent last year from 2020, according to senior company officials here on Tuesday. The firm is increasing its teams under new CEO Parag Agrawal in order to produce more products locally and bring them to the rest of the globe. India is the world’s third-largest Twitter viewership, with 23.6 million active users as of January 2022.
Twitter is increasing its recruiting in India as it seeks to develop products tailored to Indian consumers. According to The Economic Times, the social media company is trying to expand its teams by employing senior employees in product management, revenue science, design, research, and data science sectors.
Apurva Dalal, Engineering Site Lead, Twitter India, said that the micro-blogging platform has ambitious plans for India this year. “We are excited about the growth and the opportunities that we’re creating in the country. In order to scale our reach and build a service that is truly for Indians and by Indians, we are committed to expanding our technical teams in the country,” Dalal added.
Users may now make payments for the platform’s Tips function thanks to a new partnership with payment services provider Paytm. Users in India may now utilise UPI, credit and debit cards, and netbanking, among other methods, to access the functionality.
A continuously expanding crew is behind all of these new features. From 2020 to 2021, the firm’s IT staff grew by 150 percent, and it doesn’t appear that the corporation will slow down on hiring anytime soon.
Twitter’s user base in India, on the other hand, has continued to increase.The company stated that monetisable daily active users (mDAU) grew by 74 per cent (year-on-year) in Q4 2020, and its growth in India is part of the process of achieving 315 million mDAU (monetisable daily active users) by Q4 2023 globally.
Twitter said the expansion of the tech hub in India is in alignment with the company’s overall belief that decentralisation of engineering talent is important.
“It brings a diverse perspective and makes sense to represent our product that is used globally,” Dalal noted.
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