TSPSC Supervisor Syllabus 2021 PDF – Download Exam Pattern Here!!!!

TSPSC Supervisor Syllabus 2021 PDF – Download Exam Pattern Here!!!!The Following is the Telangana State Public Service Commission (TSPSC) Supervisor (Marketing) Written Exam Syllabus. Go over the topics to get a sense of the more challenging themes. Candidates can then create a study programme based on the syllabus. The TSPSC Exam Schedule for 2021 will be released soon. The Supervisor (Marketing) Written Exam Syllabus for 2021 may be found here.

TSPSC Supervisor Syllabus 2021:

Name of the Board	Telangana State Public Service Commission
Name of the Post	Supervisor (Marketing)
Exam Date	Announce Soon
Status	Syllabus Available

 TSPSC Supervisor Exam Pattern 2021:

Written Examination (Objective Type)	Total Questions	Duration	Maximum Marks
Paper-I: General Studies and General Abilities	150	150	150M
Paper-II: Marketing Management (PG Diploma Level)	150	150	150M
Total			300M

Latest Government Job Notification 2021

Name of the Papers	Language of Examination
Paper-I: General Studies and General Abilities	Bilingual i.e., English and Telugu
Paper-II: Marketing Management(PG Diploma Level)	English

TSPSC Supervisor Syllabus 2021:

Paper-I: General Studies and General Abilities

• Current Affairs – Regional, National and International
• International Relations and
• General Science; India’s achievements in Science and Technology
• Environmental issues and Disaster Management
• Economy of India and Telangana
• Geography of India with a focus on Telangana
• Indian Constitution and Polity with a focus on local self Government
• Society, Culture, Heritage, Arts and Literature of Telangana
• Policies of Telangana State
• History of Modern India with a focus on Indian National Movement
• History of Telangana with special emphasis on Movement for Telangana Statehood
• Logical Reasoning, Analytical Ability and Data Interpretation
• Basic English

Graduate Jobs 2021

Paper -II Marketing Management (P.G. Diploma Level)

Marketing:

Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.

Market Segmentation:

Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods

Marketing Research:

Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing

Consumer Markets:

Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage

Pricing:

Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricin

Distribution Management:

Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.

Promotion Mix:

Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;

Personal Selling:

Role and Importance of Personal selling; Steps in the selling process.

Sales Promotion:

Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.

Consumer Behavior Decision Making:

Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behaviour,

Services:

Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services.

Download TSPSC Supervisor Syllabus 2021 PDF

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