TSPSC Marketing Assistant Syllabus 2021 PDF – Download Exam Pattern Here!!!!

TSPSC Marketing Assistant Syllabus 2021 PDF – Download Exam Pattern Here!!!! The Telangana State Public Service Commission has issued the Syllabus and Examination Pattern for the position of Marketing Assistant. The most important and useful aspect of studying for a written exam is the exam format. Candidates can get an idea of the type of questions that will be asked in the exam using these Exam patterns. As a result, that candidate’s exam score will improve. The TSPSC Marketing Assistant Syllabus for the year 2021 is available here.

TSPSC Syllabus 2021:

Name of the Board	Telangana State Public Service Commission
Name of the Post	Marketing Assistant
Exam Date	Announce Soon
Status	Syllabus Available

TSPSC Marketing Assistant Exam Pattern 2021:

Written Examination (Objective Type)	Total Questions	Duration	Maximum Marks
Paper-I: General Studies and General Abilities	150	150	150M
Paper-II: Marketing Management (PG Diploma Level)	150	150	150M
Total			300M

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Name of the Papers	Language of Examination
Paper-I: General Studies and General Abilities	Bilingual i.e., English and Telugu
Paper-II: Marketing Management(PG Diploma Level)	English

TSPSC Marketing Assistant Syllabus 2021:

Paper-I: General Studies and General Abilities:

1. Current Affairs – Regional, National and International
2. International Relations and
3. General Science; India’s achievements in Science and Technology
4. Environmental issues and Disaster Management
5. Economy of India and Telangana
6. Geography of India with a focus on Telangana
7. Indian Constitution and Polity with a focus on local self-Government
8. Society, Culture, Heritage, Arts and Literature of Telangana
9. Policies of Telangana State
10. History of Modern India with a focus on Indian National Movement
11. History of Telangana with special emphasis on Movement for Telangana Statehood
12. Logical Reasoning, Analytical Ability and Data Interpretation
13. Basic English

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Paper – II Marketing Management: (P.G. Diploma Level):

Marketing:

Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro -1. The microenvironment – The company, Suppliers, Marketing intermediaries, Competitors and market structures, Publics and Customers 2. The macro environment– Demographic, Economic, Natural, Technological, Political and Legal, Social and Cultural environment Marketing Mix- Product, Price, Place and Promotion; Expanded Marketing Mix- People, Process and Physical.

Market Segmentation:

Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods,

Marketing Research:

Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire; Specific marketing research techniques: group discussions, focus groups and consumer panels; Application of marketing research in various areas of marketing; Report writing

Consumer Markets:

Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological factors – Stages in the Adoption Process, Industrial Markets – Characteristics
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New Product development, Product Life Cycle – Introduction stage, Growth stage, Maturity stage and Decline stage

Pricing:

Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing

Distribution Management:

Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.

Promotion Mix:

Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness;

Personal Selling:

Role and Importance of Personal selling; Steps in the selling process.

Sales Promotion:

Sales promotion tools: off – shelf offers, price promotions, premium promotions, prize promotions.

Consumer Behavior Decision Making:

Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post-purchase behavior,

Services:

Meaning of services, unique characteristics of services, Difference between services and tangible products; Classification of services

Download TSPSC Marketing Assistant Syllabus 2021 PDF

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