It is a direct market intervention scheme of the Department of Pharmaceuticals.
Its objective is to make available quality generic medicines at affordable prices to all, especially the poor,
throughout the country, through outlets known as Jan Aushadhi Stores (JASs).
It also encourages doctors to prescribe generic medicines and reduces unit cost of treatment per person.
The State Governments are required to provide space in Government Hospital premises or any other suitable locations for the running of the JAS‘.
Any Civil Society with experience of minimum 3 years of successful operation in welfare activities can also open the JAS outside the hospital premises.
PM Bhartiya Janaushadhi Pariyojana Kendras may also be opened by any Government agencies in any Government building owned by Government bodies like Railways/ State Transport Department/ Urban Local Bodies/Panchayati Raj Institutions/ Post Offices/ Defense/ PSUs etc.
Individual Entrepreneurs/Pharmacist/Doctor can also open the Jan Aushadhi Kendra at outside of the hospital premises or any other suitable place.
Bureau of Pharma PSUs of India (BPPI) is the implementing agency which will provide one-time assistance in furnishing and establishment costs of the outlet.
It is a self-sustaining business model not dependent on continuous government subsidies or assistance.
Earlier, only medicines manufactured by Central Public Sector Undertakings (CPSU) were being supplied to Kendra. Later medicines which the CPSU‘s not able to supply are being made from private manufacturers.