Agreement with Flipkart under NRLM!! The latest Tweet by PIB India states, ‘Agreement with Flipkart under NRLM 36 Self Help Groups have been registered on @Flipkart and 11 products are listed for sale The products of Self Help Groups will get exposed to the market in India only for sale through Flipkart’. The rural development ministry has tied up with e-commerce giant Flipkart to sell products made by millions of artisans under the Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program on the e-commerce platform.
36 SHGs have been registered on Flipkart and 11 products are listed for sale!!
On November 30th of this year 2021, 36 SHGs have been registered on Flipkart and 11 products are listed for sale. The move will help artisans reach out 10 crore of Flipkart’s existing customers, thus substantially scaling their outreach. “India’s homegrown e-commerce marketplace Flipkart has signed a memorandum of understanding (MoU) with the ministry of rural development for Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM) program,” the rural development ministry said in a statement.
“The move will help empower local businesses and self-help groups (SHGs), especially those that are led by women, by bringing them into the e-commerce fold,” it said. “We are identifying and collaborating with all possible partners who can contribute to this cause and partnership between DAY NRLM and Flipkart will help in the process,” rural development minister Giriraj Singh said. The MoU is a part of the Flipkart Samarth program and aims to provide skilled yet under-served communities of craftsmen, weavers and artisans with national market access through the Flipkart marketplace, as well as dedicated support for knowledge and training.
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